ServiceA bold, futuristic website for an AI sports and gaming platform with earn-and-spend rewards.
Web platformAI sports and gaming
Pain Points & Problems
A Technical Offer, Mixed Audience:
Buyers include both engineers and business leaders, and both need to understand the value.
Services Overlap:
Platform engineering, AI and analytics, and optimisation can blur together.
Process Builds Confidence:
Clients want to know what working together looks like.
Trust Needs Evidence:
Consultancies win on credibility and clear proof.
Getting in Touch Should Feel Low-Pressure:
Engineers dislike sales pitches.
Solutions & Improvements
Plain Language, Clear Structure:
The tagline and service blocks explain the offer without jargon walls.
Three Clear Services:
Each service has its own focused section with who it is for and what it delivers.
A Four Step Process:
Assess, Design, Deliver, and Optimize are shown as a simple, visual flow.
Proof and Differentiators:
Client logos, engineer-led delivery, right-sized architecture, and handover documentation are highlighted.
A No Pitch Invitation:
Calls to action invite visitors to talk to an engineer, in a calm, direct tone.
Project Timeline
The design moved from research to handoff in four weeks, keeping the visitor's needs in view at every step.
Week 1 — Research & Strategy
Studied the business, its audience, and similar sites, and defined what the design needed to say first.
Week 2 — UX & Wireframes
Mapped the page structure and key journeys, and tested the flow in wireframes.
Week 3 — Visual Design
Created the visual style, components, and screens in Figma, with a look that fits the brand.
Week 4 — Refinement & Handoff
Polished the details, checked every screen size, and prepared organised files for development.
