E-commerce & RetailA clear, professional online store designed and built for Microbial Solutions.
Online storeProduct catalogue
Pain Points & Problems
A Voice That Is Easy to Lose:
The brand is irreverent and funny, and a bland store template would erase that.
Books Plus Much More:
Books, clothing, totes, dragon eggs, and book nooks all needed room.
Membership Needed Explaining:
The Coven has a yearly and monthly option with several perks.
Events Drive Loyalty:
Blush Club nights and the Blush Bus bring people in but need promotion.
Releases Create Spikes:
Big pre-orders need a simple, fast buying flow.
Solutions & Improvements
Personality in Every Line:
Playful headings and copy keep the brand's voice front and centre.
Clear Collections:
Romance sub-genres and in-house products have their own easy-to-browse sections.
A Clear Coven Offer:
Pricing, perks, and sign up are explained in one simple block.
Events Front and Centre:
Upcoming events and release nights are highlighted with clear sign-up paths.
Pre-Order Ready:
Featured releases, free shipping over $50, and a smooth checkout capture excited readers.
Project Timeline
The site was planned, designed, and built in four weeks, with content and design developed together so the message stays clear.
Week 1 — Discovery & Content
Learned the business and its audience, then planned the page structure and the copy.
Week 2 — UX & Visual Design
Designed a clear, on-brand look in Figma with strong calls to action.
Week 3 — Development
Built the site, connected the forms and key features, and tuned speed and mobile layouts.
Week 4 — Testing & Launch
Tested every page, form, and screen size, fixed the details, and launched the site.
