E-commerce & RetailA vibrant marketplace experience for new and pre-loved South Asian fashion in the USA.
USAWeb storeNew and pre-loved
Pain Points & Problems
A Crowded Candle Market:
Thousands of candle brands look alike, so a new store needed a personality that people would remember and talk about.
Scent Cannot Be Smelled Online:
Shoppers had to choose between many scents without trying them, so names, descriptions, and reviews had to do the work.
Gifting Needs Guidance:
Many buyers were shopping for someone else and needed quick ways to find a gift for her, for him, or for a birthday.
Quality Claims Needed Proof:
Coconut wax, strong scent throw, and an 80 hour burn are only believable when customers can see real reviews and real people.
One Brand Across Many Channels:
The website, Instagram, TikTok, and Facebook all needed to feel like the same brand to turn followers into buyers.
Solutions & Improvements
A Brand With Attitude:
Bold headlines, playful scent names, and confident copy give the store a voice that stands out from soft, generic candle sites.
Scent-Led Product Pages:
Each candle gets a clear page with its name, size, burn time, and price, so choosing a scent feels fun instead of risky.
Shop by Vibe and Bundles:
Collections for birthday gifts, gift sets, gifts for her, and gifts for him, plus 3, 4, and 6 candle bundles, make gifting quick.
Proof Where It Matters:
A 4.7 rating from 152 reviews, written testimonials, and a wall of short video clips from happy customers back up every claim.
Offers That Nudge the Order:
Free shipping over $90, a 10 percent welcome offer for email sign ups, and limited time discounts encourage bigger baskets.
Social Media That Matches:
We managed Instagram, TikTok, and Facebook with content in the same bold voice, driving followers back to the store.
Project Timeline
The brand, the store, and the social media were planned together over four weeks, so the look, the voice, and the shopping experience all feel like one thing.
Week 1 — Brand & Strategy
Defined the brand voice, studied competing candle brands, and planned the product range, collections, and bundles.
Week 2 — UX & Visual Design
Designed the homepage, product pages, and gifting collections in Figma with bold type and playful details.
Week 3 — Shopify Development
Built the store, connected products and bundles, added reviews and video testimonials, and tuned speed on mobile.
Week 4 — Launch & Social
Tested checkout, launched the store, and started the social media content plan across Instagram, TikTok, and Facebook.
