E-commerce & RetailA bold Shopify store for coconut wax candles, plus the social media that keeps the brand loud.
Florida, USAShopify store4.7 from 152 reviews
Pain Points & Problems
Hard to Judge Size and Fit:
Shoppers could not easily tell whether a 3-panel or 5-panel gate would suit their doorway, hallway, or open-plan space.
A Premium Price Needs Proof:
With gates priced well above a basic pet gate, first-time buyers needed strong reasons to trust the brand before paying.
Unclear Why Clear Acrylic Is Better:
Visitors did not instantly see how a transparent, freestanding gate compares with traditional gates in safety, comfort, and looks.
Too Many Ways to Buy:
Single gates, a feeder add-on, and combinations made it confusing to pick the right setup and see what each one saves.
Worries About Delivery and Returns:
Buyers wanted to know about shipping times, international delivery, and what happens if the gate is not right.
Solutions & Improvements
Clear Sizing, Upfront:
Panel height, panel width, total width, and weight for each gate sit right on the product page, with simple guidance on which size suits which space.
Trust Built Into Every Page:
A 4.8 rating from 250+ reviews, 1,000+ happy customers, secure checkout badges, a 30-day money-back guarantee, and a lifetime warranty appear where buyers make their decision.
A Clear Product Story:
Benefit-led sections explain why clear panels reduce anxiety, why the rounded pet-safe acrylic is gentle on pets, and how the gate compares with traditional options.
Four Ready-Made Bundles:
Essential, Smart, Dual Zone, and Complete Home setups show the bundle price next to the original price, so the savings are obvious and the choice is easy.
Simple Shipping Message:
Free shipping across Australia with delivery in 5 to 7 business days, plus worldwide delivery to NZ, UK, EU, and Canada with duties and taxes covered.
Project Timeline
From first research to launch, the store came together in four focused weeks, with design and development moving side by side so every decision about sizing, bundles, and trust could be tested early.
Week 1 — Research & Strategy
Studied how pet owners shop for gates, reviewed competitors, and mapped the product range, bundles, and key buyer questions.
Week 2 — UX & Visual Design
Designed the store layout, product pages, bundle cards, and trust sections in Figma, then refined them with feedback.
Week 3 — Shopify Development
Built the theme and custom sections, connected products, bundles, and shipping, and optimised the store for speed on every device.
Week 4 — Testing & Launch
Tested the checkout, sizing information, and mobile experience, fixed the details, and launched the store.
