Fitness & LifestyleA results-led website design for a physiotherapy, rehab, and personal training clinic in Drogheda.
Drogheda, IrelandWordPress450+ Google reviews
Pain Points & Problems
A Clinic That Needed a Clear Niche:
General physio sites all sound alike, so the clinic needed to stand out as the specialist for runners.
Patients Want Proof of Expertise:
People in pain look for credentials and results before they book.
Booking Had to Be Effortless:
Every extra step loses someone who is hurting and ready to book.
Conditions Were Hard to Scan:
Running, sports, back, neck, joint, and post-surgery issues needed clear organisation.
Risk Holds People Back:
First-time patients worry they will pay and still not understand what is wrong.
Solutions & Improvements
A Runner-First Message:
The headline calls the clinic Rothwell's Specialist Physiotherapist for Runners, and anyone who wants to move better.
Credentials Up Front:
Chartered status, 12+ years of experience, and 34 Google reviews appear early and often.
Booking on Every Screen:
Online booking and WhatsApp contact are always one tap away, with opening hours clearly shown.
Conditions Made Easy to Find:
Injuries and conditions are grouped clearly, so visitors can quickly see their problem is treated here.
A Clear Guarantee:
The first-consultation refund promise is explained plainly to remove doubt.
Project Timeline
The design moved from research to handoff in four weeks, keeping the visitor's needs in view at every step.
Week 1 — Research & Strategy
Studied the business, its audience, and similar sites, and defined what the design needed to say first.
Week 2 — UX & Wireframes
Mapped the page structure and key journeys, and tested the flow in wireframes.
Week 3 — Visual Design
Created the visual style, components, and screens in Figma, with a look that fits the brand.
Week 4 — Refinement & Handoff
Polished the details, checked every screen size, and prepared organised files for development.
