Real EstateA polished, discreet website for a Bay Area home management and estate services provider.
California, USAWixHome management
Pain Points & Problems
Sellers Are Wary of Cash Buyers:
Homeowners have seen too many pushy investors, so trust had to come before anything else.
Selling Under Pressure:
Many sellers face inheritance, divorce, foreclosure, or damage and need speed and certainty.
Three Options Were Confusing:
Cash offer, listing partnership, and rent back each suit different people.
Listing vs Cash Is Hard to Compare:
Sellers wonder whether a listing would net them more.
Getting an Offer Had to Be Easy:
Every extra form field loses a seller who is already stressed.
Solutions & Improvements
Trust Signals Up Front:
TV features, 109 Google reviews, and 400+ homes bought appear early, with the owner's name and face.
A Guaranteed Offer Message:
The headline promises a guaranteed cash offer that cannot be lowered, with closing in 7 to 14 days.
Three Clear Paths:
Each option has its own simple card with who it is for and what happens next.
A Simple Comparison Table:
A clear table shows what a cash offer nets compared with a traditional listing.
One-Click Offer Requests:
A Get a Cash Offer button, phone number, and short form sit on every screen.
Project Timeline
The site was planned, designed, and built in four weeks, with content and design developed together so the message stays clear.
Week 1 — Discovery & Content
Learned the business and its audience, then planned the page structure and the copy.
Week 2 — UX & Visual Design
Designed a clear, on-brand look in Figma with strong calls to action.
Week 3 — Development
Built the site, connected the forms and key features, and tuned speed and mobile layouts.
Week 4 — Testing & Launch
Tested every page, form, and screen size, fixed the details, and launched the site.
