E-commerce & RetailA Shopify store for modular, clear acrylic pet gates, built to turn pet owners into confident buyers.
Adelaide, AustraliaShopify store4.8 from 250+ reviews
Pain Points & Problems
An Unusual Service to Explain:
Home management is not a familiar category, so visitors needed to grasp it quickly.
A Discerning Audience:
High-end homeowners expect polish and discretion in everything they see.
Service Area Confusion:
The company serves some areas directly and others by referral only.
Unclear What Is Not Offered:
Visitors might expect leasing or sales, which the company does not do.
Booking a First Conversation:
High-value clients want a simple, private way to start.
Solutions & Improvements
Four Clear Services:
Oversight, estate management, project management, and concierge support each get a short, plain explanation.
A Quiet, Premium Look:
Refined typography, calm colours, and restrained layouts reflect the brand's discreet tone.
Areas Made Clear:
Primary, extended, and referral areas are listed plainly so expectations are set early.
Honest Positioning:
Copy states what the service is, and what it is not, to attract the right clients.
A Simple Consultation Form:
A short booking form and direct phone and email keep the first step easy.
Project Timeline
The site was planned, designed, and built in four weeks, with content and design developed together so the message stays clear.
Week 1 — Discovery & Content
Learned the business and its audience, then planned the page structure and the copy.
Week 2 — UX & Visual Design
Designed a clear, on-brand look in Figma with strong calls to action.
Week 3 — Development
Built the site, connected the forms and key features, and tuned speed and mobile layouts.
Week 4 — Testing & Launch
Tested every page, form, and screen size, fixed the details, and launched the site.
